Jolie Baskett
Graphic Designer • Design Leader • Nonprofit Champion
Committed to Design Excellence
Jolie Baskett is a multi-award-winning design leader dedicated to amplifying the impact of nonprofit organizations through strategic, multichannel outreach and fundraising design. With a deep understanding of how visual storytelling and user experience drive engagement, she crafts compelling campaigns that enhance donor connections, increase participation, and elevate organizational visibility.
Jolie's approach integrates thoughtful leadership, effective communication, and forward-thinking design to create lasting impact. By blending creativity with strategy, she helps organizations not only meet their goals but also inspire action, foster community, and build sustainable support networks.
"Whether designing comprehensive brand experiences, optimizing digital and print communications, or developing innovative fundraising initiatives, I am committed to delivering solutions that resonate and create meaningful change."
Impactful Partnerships
Click the squares below to see project work.
Solutions that Scale
Jolie Baskett has served a multitude of diverse clients, from Ivy league universities to community nonprofits and NGOs as a Graphic Designer, Senior Designer, and Director of Design in fundraising. In these roles, she collaborated with nonprofit partners across the U.S. and beyond, leading countless successful campaigns that supported annual funds, scholarships, food pantry funding, animal welfare donations, student clubs, and more. Her work helped organizations strengthen donor engagement and maximize their fundraising impact through compelling, mission-driven design.
As a volunteer for the United Nations Development Programme, Jolie created social media content to raise awareness of global environmental issues. Her efforts encouraged both youth and adults across multiple nations to participate in political action, driving engagement in critical sustainability initiatives.
In addition to her professional and volunteer work, she served as an adjunct instructor in Web Design Principles at Kirkwood Community College. Teaching students from a variety of disciplines—including Marketing, Web Design, and Graphic Design—she emphasized a user-centered approach, team collaboration techniques, wireframing, web accessibility (ADA compliance), navigation, and brand integration. Her instruction prepared students to create intuitive and inclusive digital experiences that align with industry standards.
Recognition and Contributions
Educational Advertising Awards • Winner (Primary Designer or Mentor): 2020, 2021, 2022, 2023, 2024
Educational Digital Marketing Awards • Winner (Primary Designer or Mentor): 2021, 2022, 2024
Service Industry Advertising Awards • Winner (Primary Designer or Mentor): 2021, 2022, 2024, 2025
Leading Digital and Social Design
Jolie Baskett specializes in high-design email outreach, as well as web and social media advertising, with campaigns reaching millions of sends per year.
With expertise in both coding custom high-design emails from scratch and utilizing email builder platforms, she understands every element of email design, including dark mode compatibility, ADA accessibility, responsiveness, and best practices to optimize open and click-through rates. Her strategic approach ensures visually compelling and effective communication that engages audiences and drives results.
In addition to her email expertise, Jolie has designed and mentored designers in social media advertising across multiple platforms, including Facebook, Instagram, LinkedIn InMail, Reddit, and Snapchat. Her guidance has helped shape impactful digital campaigns that enhance brand reach, engagement, and conversions.
Print and Direct Mail
As head of Fundraising Design at RNL, Jolie Baskett led teams to produce high-impact print materials with annual print quantities in the millions. Her work spanned a range of formats, including appeal letters, envelopes, greeting cards, postcards, brochures, self-mailers, and donor incentives, all designed to maximize engagement and response rates.
With deep expertise in USPS guidelines, merge fields, digital and laser printing requirements, and print specifications, Jolie ensures that every piece meets industry standards while maintaining design integrity. She also develops and maintains templates that streamline production and enhance efficiency.
Jolie approaches design with a meticulous focus on the end-user experience, considering every detail—from how an envelope is printed to how a donor interacts with the piece upon opening. She carefully plans for three-dimensional presentation, ensuring key design elements, such as QR codes, faces, and important text, are not compromised by fold lines or printing constraints. By prioritizing usability and impact, she creates print materials that are both visually compelling and functionally effective.
Skilled Expertise
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Photo Editing – Skilled in advanced photo manipulation, color correction, retouching, background removal, compositing, and optimizing images for web, print, and social media.
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Logo/Icon/Sticker/Pattern Design – Experienced in creating unique and memorable visual assets tailored to brand identity, including custom logos, scalable vector icons, promotional stickers, and seamless patterns for digital and print applications.
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Drawing/Painting/Illustration – Skilled in both digital and traditional media, producing hand-drawn and vector-based illustrations for editorial, branding, product design, and marketing campaigns.
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Motion Graphics/Video/Audio Editing – Capable of producing dynamic motion graphics, animated logos, videos, and social media animations using Adobe After Effects, Premiere Pro, Audition, Animate, Adobe Express, and Canva.
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Presentation Design – Experienced in creating presentations in PowerPoint, Google Slides, and InDesign for pitch decks, training materials, and more.
